TheCrabsHomestead & MoMedia

MoMedia Resume

Morgan Crabtree

morganmcrabtree@gmail.com

Objective

To help build my client’s and my castles together and have fun doing it. Everything I do in my business is to promote others, as well as myself. As long as we have a great partnership with communication and honesty, then I can give my best efforts and help you create a community of people you can be proud of, an audience who supports you, and will become mini-marketers for your brand! I am always learning and perfecting my skills and am hoping to find partners that find value in the work that is done, as well as give open communication. If you can dream it, we can build it!

Skills

  • Social Media Strategy, Campaign Development, & Multi-Platform Content Planning.
  • Digital Storytelling, Brand Positioning, Influencer & Partnership Collaboration.
  • Video Directing, Production, & Short and Long Form Video Editing.
  • Script writing, Copy writing, Story boarding, & Creative Direction.
  • Social Media Analytics, Performance Tracking, ROI Reporting, SEO for Social Media, and Data-Driven Content Adjustments.
  • Online Reputation Management, Crisis Response & Public relations Coordination, Comment Moderation, Customer Engagement, and Influencer Relations.
  • Cross-Department Collaboration (Marketing, PR, Sales).
  • Experienced with Meta Business Suite, Creator Studio, CANVA, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), CAPCUT PRO, Final Cut Pro, AI-Assisted Tools.
  • Interviewing and Guest abilities for videos, content creation, and promoting events.

Relevant Experience

            2013-Present  TheCrabsHomestead & MoMedia  Lifestyle Socials/Blog

Owner/Operator

  • Grew Facebook, Instagram, TikTok, Youtube, Twitter, Pinterest accounts all organically through the algorithm changes and trends.
  • Manage WordPress website, blog, online merch store, Amazon Affiliate Accounts, Ads/Revenue.
  • Wrote for Tiny House Magazine and Bus Conversion Magazine.
  • Co-Hosted “Talking Chitty” Podcast and managed streaming platforms/libraries (Podbean, Spotify, Apple Podcast, etc)
  • Created 1000s of videos, photos, graphics for well-known personal brands/artists, realtors, restaurants, events (3,000-40,000 attendees), and businesses.
  • Managed Social Media Accounts for small & large events (40,000+), real estate firms, artists, celebrities, private realtors, and local/distant businesses.
  • Coached over 50 people monthly/weekly to grow their socials, strategize, create content, and develop confidence in their brands.
  • Self Published Book: “A Quick & Dirty Guide: Social Media Tips You Need To Know”

@MoMediaCrab (FB/IG/TT/YT) AKA @TheCrabsHomestead (FB)

@TalkingChitty (FB/IG/TT/YT)

http://www.TheCrabshomestead.com

May 2023 – Oct 2025Bell County Comic ConBelton, TX

Social Media Manager/Content Creator/Director of Media-Platinum Package

  • Increased their FB from 48k views from the 2022 event (August) to 4.1 Million by the end of September 2025= 8,450% INCREASE!
  • Increased views 800% on Instagram with some Ad help from Boosts June-July before event.
  • Created/grew TikTok & YouTube Accounts with long and short format videos.
  • Worked with high profile brands, businesses, celebrities on interview style videos, funny videos, and b-roll.
  • Managed a volunteer team of photographers and videographers for each event.
  • Filmed multiple marketing events to promote the event, and the community the event is for/located in (Parades, appreciation days, give aways, sponsor locations for filming commercials for them to collaborate with us, etc.)
  • Also did the same, as well as created accounts for the Sister Event, Anime Sunika (2024/2025) for their opening and 2nd year. Captured 14,000 (year 1) attendees and grew to 24,000 (year 2) on a small budget.
  • Planned, directed, produced, edited, and posted 1000s of pieces of content months before, during, and for 8 weeks after the event.

@BellCountyComicCon (FB/IG/TT/YT)

@AnimeSunika (FB/IG/YT) & @Anime.Sunika (TT)

Sep 2023 – Oct2025BitBar TempleTemple, TX

  Social Media Manager/Content Creator-Basic Package

  • Grew their FB and IG profiles 400%- Saw a consistent 7k-12k views per month on each platform.
  • Created and grew TikTok and YT accounts- consistently showed over 7k views per month.
  • Created and posted content promoting the bar, drinks, games, room rentals, food, and weekly/special events.

@BitBarTemple (IG/FB/TT/YT)

Feb 2025 – Sep 2025CTX State Fair & CTXSF Spring Music FestivalBelton, TX

  Social Media Manager/Content Creator-Platinum Package

  • Increased their FB from 300k views from the previous fair season 2024 to 3.1 Million by the end of September 2025. (6 week contract CTXSF)
  • Increased views 800% on Instagram with some Ad help from Boosts early August.
  • Grew CTXSF Spring Music Fest FB & IG from the floor up, reaching 300k Central Texans every 30 days (8 week contract).
  • Planned, strategized, and created content with Cadence Bank Center Marketing department and staff before and during the event.
  • Directed, Produced, Edited, and Posted 100s of pieces of content before, during, and 2 weeks after the event.
Feb 2024 – July 2024Fuzz Lab Waco Waco, TX

  Social Media Manager/Content Creator-Gold Package

  • Created and grew their FB/IG/TT accounts 1000% with original content, posting with the algorithms, and using engagement strategy to reach new customers in Waco and other Central TX areas.
  • Grew their FB page organically from 10 to 1000k followers using SEO strategy.
  • Educated, informed, and entertained the audiences with How-To videos, Safety Videos, tours, Q&A’s, and final projects completed by guests.

@FuzzLabWaco – FB/IG/TT

May 2020- Nov 2024Homestead Real Estate & Ott. Group RealtyCopperas Cove, TX

  Social Media Manager/Content Creator

  • Created TikTok & YouTube pages and presence, revamped the office’s FB page and grew the Ott Group’s IG profile.
  • Planned, Directed, Produced, Edited, and Posted 
2021-2022Nu-Blu OfficialNorth Carolina

  Social Media Manager/Content Creator

  • Worked with group to receive content Dropbox/Google Drive and create content from that to post to their pages (FB/IG/TT).
  • Marketed their group and individual members through creative videos/photos/graphics.
  • Helped with Christmas Album sales and pre-release of their new music album.

Education

Highschool Diploma              Pearl River HS                                      2003

BS/Management University of Phoenix                  2009

Brands/Businesses I created content for/of:

  • The Funky Bunch (Concert)
  • Gabriel Iglesias “Fluffy” (Comedy Show)
  • Theo Von (Comedy Show)
  • Vanilla Ice (Concerts)
  • All American Rejects (Concert)
  • Los Rieleros Del Norte (Concert)
  • All-4-One (Concert at Event)
  • Trent Laugerman- Vanilla Ice Drummer (Concerts)
  • Fearless Flores Family (Multiple Events)
  • Splashtacular High Dive Show (Formerly Known As: All American High Dive Act) (Multiple Events)
  • Lil C- Drankin’ Ninja Turtle (BTS for Music Video)
  • Garlyn Shelton Auto, Temple, TX (Sponsor Social Media Commercial for event)
  • Ashton Automotive, Killeen, TX (Sponsor Social Media Promo for event)
  • Peter Dante